The Economy of You

The Economy of You (AMACOM, January 2014)

Discover Your Inner Entrepreneur and Recession-Proof Your Life

Weary of pink-slip anxiety and the never-ending money squeeze? Join the millions who are starting side-gig businesses, and taking back their financial futures!

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Do-it-yourselfers and solopreneurs are everywhere, launching eBay stores, artisanal eats, e-books, life coaching services, apps, tutoring businesses—you name it—on top of their regular jobs. They’re adding to their incomes, building safety nets, learning new skills, and finding a sense of fulfillment they never dreamed possible.

The Economy of You was a book of the month pick in The Washington Post and featured in the New York Times!

One study found that more than a third of under-40 respondents had started supplemental businesses. And the trend extends further, as Baby Boomers eyeing retirement are turning to sideline endeavors to sustain their lifestyles.

Get in on the action with The Economy of You, a groundbreaking book that both documents the exploding side-gig phenomenon and supplies how-to information for creating a lucrative venture of your own, including:

• Tips for figuring out the ideal side gig

• Ideas for keeping start-up costs low

• Advice on juggling a fledgling enterprise and a full-time job

• Strategies for finding your “tribe” and building a social network

• Branding and marketing basics that bring results

• When and what to offer for free

• And much more

The Economy of You recounts story after story of people who are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Even the author’s own entrepreneurial journey, triggered by the job anxieties of a turbulent profession and income demands of a new baby. Her self-created series of financial planners, along with other freelance work, supplied the additional revenue stream she needed.

Your current job may be comfortable, but there’s no guarantee it will grow sufficiently to cover rising expenses—or even last beyond the next paycheck. It’s up to YOU to build stability by tapping into your inner entrepreneur and becoming a money-making engine. It’s empowering, gratifying, and surprisingly easy to do with The Economy of You.

Download a free chapter now: Chapter 2: The Master Plan

You can order The Economy of You from any of the online stores below:


What others are saying about The Economy of You:

Publishers Weekly calls it “encouraging” and “extremely practical.” Success magazine says “Palmer shares plenty of inspiring stories of successful side-giggers.” ForWord Reviews wrote: “This breezy, advice-packed book is a valuable road map for those who are looking to do their own thing on the side.”

The Economy of You will awaken the inner entrepreneur inside of you and inspire you to achieve your dreams. Kim gives you all the resources, examples and ideas you need in order to take control of your life.”

— Dan Schawbel, author of Me 2.0 and Promote Yourself

“By now it should be very clear that nobody’s coming to rescue you — nobody’s handing out jobs or guaranteed paychecks. It’s up to you to secure your financial future. Kimberly Palmer did it for herself — and she shows you exactly how to do it too.”

— Tory Johnson, Good Morning America contributor and chief executive of Spark & Hustle

“If you’ve ever wondered if you could create the business of your dreams in the little free time you have – while also giving a your bank account a boost – this book is for you. Anyone trying to launch a creative business – especially while also juggling a full-time job – will find inspiration as well as practical tips from Kimberly’s experience and reporting.”

— Jennifer Lee, author of The Right-Brain Business Plan

“Whether you are looking to get ahead, give back, or get your creative project off the ground, Kimberly Palmer takes you by the hand and shows you the way. The Economy of You is a survival guide for the gig economy.”

— Marci Alboher, author of One Person/Multiple Careers: The Original Guide to the Slash Career and The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life.

“In the midst of job insecurity and a demand for more fulfilling work, Kimberly Palmer’s latest book, The Economy of You, comes as a handy guide to empower this growing number of enlightened professionals. Whether you’re an aspiring freelancer or an entrepreneur, you’ll find useful tips on how to begin your career or business — as well as interesting success stories — in this informative guide.”

— Matt Barrie, chief executive of

“Solopreneurs from around the world are creating opportunities for themselves, starting their own ventures and finding new ways to pursue meaningful work. The Economy of You offers inspirational stories and insightful guidance to help other professionals follow their passions, build additional income streams and overcome financial challenges.”

— Fabio Rosati, CEO of Elance

“Clear, simple and powerful, The Economy of You reveals how everyone can quickly become a new entrepreneur. With real world examples and tips, Ms. Palmer demonstrates how people can empower themselves and work toward achieving financial independence by doing what they love.”

– Micha Kaufman, CEO & co-founder of